Media relations

The average broadcast, newspaper or online news desk receives hundreds, if not thousands, of press releases and pictures every day. JPR understands better than any PR agency how to make sure our clients’ releases are read and used. We have built strong relationships with the Northern Ireland media over many years and our reputation in media circles is second-to-none.

JPR Newswire

Consumer PR

Our consumer clients would rather spend their marketing budget on PR than anything else due to the impact of our work. Indeed many of them rely almost exclusively on PR to develop and promote their brands. Creative photographs; newsworthy press releases; inspired features ideas; and impactful events set our consumer PR campaigns apart.

Crisis communications management

We’ve all heard the maxim about a well-handled crisis enhancing a reputation. At JPR, we make that happen. Our clients include an airline, a bank and a number of heavy manufacturers, so potential crises are never far away. We create crisis communications plans and we take immediate control of a crisis situation to prevent it deepening. During a client’s crisis, our understanding of the media is more valuable than ever.

Public Affairs

Organisations once treated like pariahs now have their messages heard and understood by politicians at Stormont and Westminster due to our work. We have created and implemented public affairs strategies for a wide range of organisations, including utilities, financial services companies, airlines, food companies, and developers – winning hearts and minds in the face of prejudice and hostility. No matter how complex the message, we make sure our clients are understood.

Online PR

Social and emerging media are growing in importance and we help our clients understand how to apply and benefit from them. Our services include online PR consultancy, implementing social media campaigns, and online video production.

Employee relations

Effective employee communications have perhaps never been as important. Significant economic challenge results in uncertainty and concern amongst staff, which can impact on performance. Our communications advice has helped guide some of Northern Ireland’s largest organisations through large scale redundancies and significant restructuring. We also provide writing, editing and design services for stakeholder newsletters on behalf of a wide range of leading organisations.

Speech writing

A well written speech bestows on the speaker a sense of broad outlook, informed intelligence and good humour. A well written speech also helps overcome the speaker’s nerves!  JPR provides material, notes and complete speeches for a wide variety of leaders. Our clients’ speeches are memorable and impactful.

Copy writing

At JPR we frequently mount exhibitions, presentations and award nights that rely heavily on strong copy. Whether these are bullet-pointed key messages or full exhibition panel captions, the written word must be succinct and attractive. Thanks to the proven talents and decades of experience of our staff, this is another area in which JPR excels.

Event management

We organise some of Northern Ireland’s biggest corporate events, including The Belfast Telegraph Business Awards, The Belfast Telegraph Sports Awards, The Belfast Telegraph Property Awards, The Belfast Telegraph Women Awards, and The Spirit of Northern Ireland Awards. Our event management expertise is also used by leading organisations including National Museums Northern Ireland, IKEA, and The North West 200.